Privacy Policy

This privacy policy explains how bryntheora collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy and handling your data responsibly in accordance with Australian privacy legislation.

Information We Collect

We collect various types of information to provide and improve our services to you. The information we gather helps us deliver relevant content and enhance your browsing experience.

• Personal identification information including your name, email address, phone number, and company details when you voluntarily provide them through contact forms or newsletter subscriptions.
• Technical information such as IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our website collected automatically through cookies and similar technologies.
• Communication data including any correspondence you send to us via email, contact forms, or social media channels, along with your communication preferences and interaction history.
• Usage data about how you navigate and interact with our website, including which blog posts you read, resources you download, and links you click to improve content relevance.

How We Use Your Information

The information we collect serves multiple purposes that benefit both your experience and our ability to deliver valuable content and services.

• To deliver requested information, respond to your inquiries, and provide customer support when you contact us with questions or feedback about our content or services.
• To send periodic emails containing blog updates, industry insights, and relevant information about digital marketing topics you've expressed interest in, with the ability to unsubscribe at any time.
• To analyze website traffic patterns, user behavior, and content performance to improve our website functionality, optimize user experience, and create more relevant content for our audience.
• To protect our website security, prevent fraud or unauthorized access, enforce our terms and conditions, and comply with legal obligations under Australian law.

Legal Basis for Processing

Under Australian Privacy Principles, we process your personal information based on several legal foundations depending on the nature of the data and our relationship with you.

We process your data based on your consent when you voluntarily provide information, our legitimate interests in operating and improving our website, contractual necessity when you engage our services, and legal compliance with Australian regulations.

Information Sharing

We respect your privacy and do not sell or rent your personal information to third parties. We share information only in limited circumstances as described below.

• With trusted service providers who assist in website operations, analytics, email distribution, or other business functions, but only to the extent necessary for them to perform these services under confidentiality agreements.
• When required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• In connection with a business transaction such as a merger, acquisition, or sale of assets, where your information may be transferred to the new owner, though we would notify you before your information becomes subject to a different privacy policy.

Data Security Measures

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include secure servers, encryption for data transmission, regular security assessments, and restricted access to personal information by employees and contractors. However, no method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Rights

Under Australian privacy law, you have several rights regarding your personal information. We respect these rights and will respond to requests in accordance with applicable legislation.

• The right to access your personal information we hold, request details about how we process it, and obtain a copy of your data in a commonly used format.
• The right to correct inaccurate or incomplete personal information and request that we update our records to reflect accurate current information about you.
• The right to request deletion of your personal information when it is no longer necessary for the purposes collected, subject to legal retention requirements or legitimate business needs.
• The right to object to or restrict certain processing activities, withdraw consent where processing is based on consent, and lodge complaints with the Office of the Australian Information Commissioner.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content. You can control cookie settings through your browser preferences, though disabling certain cookies may limit website functionality. For detailed information about our cookie practices, please review our Cookie Policy.

View Cookie Policy View Cookie Policy

Contact Information

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us using the details below.

Policy Updates and Changes

We may update this privacy policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will post the revised policy on this page with an updated revision date. We encourage you to review this policy regularly to stay informed about how we protect your information.